Kateryna Berezovska moved from Novohrodivka to the Kyiv region to protect her children from the war. Recently, she opened her own business in Bila Tserkva—a beauty studio.
With a background in economics, Kateryna had previously worked from home in the beauty industry and ran a small studio, though even then she dreamed of a cozy beauty salon where every woman would feel comfortable and receive high-quality services.
But the forced evacuation in 2024 prevented these dreams from coming true. After the move, all her savings went toward setting up her new home, so she had to start building her business from scratch. Nevertheless, she had unwavering faith in herself and in the belief that others would trust and support her.
In the fall of 2025, Kateryna participated in the training program “Develop and Improve Your Business,” organized by the Ukrainian Women’s Fund with support from the International Labour Organization as part of the “LEP4WORK – Local Employment Partnerships for Decent Work and Effective Labor Market Management” project. The project aims to improve the labor market, create new jobs, and stimulate the development of entrepreneurship.
Upon completing her training, Kateryna successfully presented her business plan and purchased the equipment needed to open a creative beauty studio. The new furnishings include modern professional lighting, an anatomical treatment table, makeup stations, and comfortable waiting area furniture. The space is complemented by stylish decorative elements and a photo zone, which already create a cozy atmosphere for the salon’s clients. The studio offers services from an eyebrow specialist, a makeup artist, and a lash technician.
Today, the studio has become a place where beauty services, creativity, and a pleasant atmosphere come together for every woman. The entrepreneur believes that despite the war, there are opportunities for business development; one just needs to see them and take advantage of them.
Currently, Kateryna works alone, but she plans to hire an employee for the salon this summer. She is currently growing her business through social media and has the support of both locals and displaced persons who have come to the Kyiv region.
Based on materials from the Ukrainian Women’s Fund